Nikon Love Letters to New York

A digital campaign to encourage those living in the Big Apple to share their own beautiful images and messages of appreciation

When the core of a social media campaign is an authentic request to share love—of all types—even when it’s neatly wrapped up in a brand message, it’s hard to deny the importance. This is precisely what’s drawn us to the new Nikon “Love Letters from the N Line” campaign. To launch it, Nikon, celebrating its 100th anniversary, shared their own open letters set atop iconic …

KOIO Leather Sneakers

Elevating trainers to a luxury standard devoid of gender lines

Elevating the trusty old sneaker, KOIO‘s designs are clean, classic and (perhaps best of all) made in various unexpected colorways—from earthy browns and creams to classic navy and saccharine pastels—with various textures on each shoe, including mesh, suede and more. Crafted by hand from remarkably high-quality calf-skin leathers in Italy, they are buttery soft but sturdy. Considering the fine materials and care taken with each …

How CPR and Missy Elliott Go Hand in Hand

Whether you’re into Missy Elliott, Hanson or more of a Pink Floyd fan, thinking of their music while performing CPR might help you save a life. CPR (aka cardiopulmonary resuscitation) should be performed at 100 beats per minute, which is a pace that many non-musicians might have a little trouble figuring out—especially in an emergency. The New York Presbyterian Hospital has released a 100-bpm playlist …