La Palestra

Frank Gehry designs a holistic health and fitness center tucked below NYC's Plaza Hotel

If one thinks of the body as a temple, the maintenance of a healthy lifestyle and strong physique becomes a matter of good design. With integrative health at the core of its mission, La Palestra wellness centers have pioneered a special hybrid of proper medical care and fitness in upscale gyms built to reflect the indigenous elements of their respective locations. The latest outpost lands …

Bullrun Rally 2012

Intrepid drivers cover 3,500 miles with over $7,000 in traffic tickets for a first-place finish

More than just an excuse to take your super-car from the track to the open road, the Bullrun Rally is an eight-day adventure putting driving abilities, navigational skills and overall gravitas to the test. Started in 2004 with a cross-country, “Cannonball Run”-style inaugural race stretching from LA to Miami, the grueling competition winds across the US each year carving a unique route held secret until …

Sockerbit

The Swedish sweet shop introduces all-natural popsicles for summer

Offering a bright white respite from the bustle of Christopher Street, Sockerbit is a Scandinavian sweet shop in NYC’s West Village known for its delectable selection of traditional smågodis (little candies) and its pristine, rainbow-lined interior. The shop—whose name literally translates to “lump of sugar”—was opened in 2010 by Stefan Ernberg and his wife, Florence Baras. Specializing in all things sweet and Swedish—with foodstuffs and …