Bijulesterie

Jules Kim's new shop defines NYC's underground arts scene

To anyone with a finance degree, opening a jewelry store below street level would seem like a risky move. But to Jules Kim, the sole designer behind Bijules, this location is not only on brand, but its clandestine location is also part of a forward-thinking business move the food and beverage industry has capitalized on for years—anyone who’s used the phone booth at Crif Dogs …

ST[new york]RY

Rachel Shechtman's latest retail narrative edited by Cool Hunting

For her third “issue”, Rachel Shechtman has turned her magazine-style boutique—aptly called Story—into an homage to New York. The shop changes concept every four to eight weeks, and the latest inventory is a selection of Big Apple goods co-edited by Cool Hunting. The finely selected stock is set to the backdrop of Jill Malek custom “coffee stain” wallpaper, cityscape murals by Chris Dent, presented by …

Pilgrim Surf + Supply

Artists, surfers, and beach bums unite at new Brooklyn surf shop

Chris Gentile caught his first wave when he was nine years old on Point Judith, a surf destination on the southeastern tip of Rhode Island, just a street away from Pilgrim Avenue. Three decades later, he’s still addicted. “Once it happens, once you catch a wave and you go down the line, you’re done,” Gentile says. “It’s all you think about. It’s all you want …