HHI and Dunderdon

Phili's custom motorcycle makers team up with the Swedish workwear company for a contemporary take on a 1970s welder's jacket

Driven by a strong American work ethic and an eye for perfectly minimalist machinery, Hammarhead Industries first drew attention for their vintage-inspired custom motorcycles soon after their 2010 launch. Now hot on the heels of the recently released Day Pack, the new collaboration with Dunderdon takes the Philidelphia-based grease monkeys further into the world of fashion without taking them away from their roots. At the …

The Sound of Your City

WeSC and smart team up in audio experiments around the globe

Advertorial content: Even fans of urbanization don’t usually talk about the cacophony of crowded sidewalks and highly-trafficked thoroughfares. What if all you really want to do is sleep in the city that never sleeps? But we’re always ready to obsess more about NYC, so when tiny car brand smart asked us to take a deep listen and record the results, we hit the streets. Part …

Little Willy’s

Irreverence and British tailoring collide to create a new boys-wear line with big spirit

A member of the niche bespoke community in NYC, men’s store Lord Willy’s recently upgraded to larger digs from their humble storefront in New York’s NoLita neighborhood. As the shop shuffled next door to a 2,500 square foot space, proprietors Alex and Betty Wilcox decided to turn the old space into Little Willy’s, a boys’-only retailer full of ready-to-wear options for stylish young lads. While …