Off Piste: On the Trans-America Trail with Land Rover

500 miles of dirt, rock, sand and snow with off-the-lot LR4s

Setting sail from Asheville, NC, Land Rover Expedition America (LREA) held a single goal: to reach the Pacific Ocean by way of dirt, rock and gravel roads. Avoiding pavement wherever possible, the caravan of stock LR4s—save for factory accessory winches and roof-racks—chose to follow the Trans-America Trail. The plan seemed simple on paper; in practice it proved to be anything but. The 5,000-mile Trans-America Trail …

CH Zambia: Barker Performance Products

Off-road electric Land Rovers, stadium seating and grill-mounted bars from our Zambian transport specialists

For our first Cool Hunting Edition travel experience we brought 24 friends and readers on safari in Zambia. Over the course of eight days CH Zambia guests experienced the wonders and wildlife of Africa with a few surprises from our brand partners. More stories and videos here. Started in 1997 by father and son team Cliff and Sean Barker, Barker Performance Products is a leading …

Urban Jungle

Land Rover celebrates 25 years in the U.S. by showing city-dwellers the true purpose of SUVs

Leading up to the New York International Auto Show Land Rover celebrated 25 years in the U.S. by staging an “Urban Jungle” in a parking lot beneath the High Line in Manhattan. Decorated with buried taxis and vintage Rovers, the course features hills, holes, mud and ruts that show off how well the current vehicle line-up can tackle extreme terrain. We visited the site this …