In 2000, the R&D department of high performance outdoor brand The North Face launched their first ever Summit Series—pinnacle products engineered for extreme adventurers. Over time, the collection expanded and shifted; some might even say it became diluted. Then, one year ago, it was put on hiatus. Today the line is relaunched with a concentrated focus on technology and materials for a Summit Series focused …
Like so many successful companies, SUGOI was born from necessity. The brand was founded by David Hollands and Carol Prantner—Hollands was an endurance athlete trying to find better bike shorts, while Prantner worked in the fashion industry. Hollands’ search sent him to Japan to look for the highest performing, most “awesome” fabrics—the adjective translates to “sugoi” in Japanese. His search soon became well-known and merchants …
Swimwear brand Onia is gradually dipping its toes into everyday apparel—and their Shaw Technical Jacket checks all the boxes. Made from the same high-performing fabric as their swim shorts, the cotton-nylon jacket is lined with sturdy but soft mesh, has an abundance of pockets, and is super packable.
