There’s no faster way to throw shade on a warm weather vacation (or the first few hot days of spring) than with sunburn. It takes only 15 minutes of direct sunlight exposure for skin damage to begin occurring, so protection is a must. While sunscreen remains a necessity, innovations in UV-protective fabrics, along with style-forward designs are making wearable sun protection a lot more, well, …
We’ve seen the rise of independent brands like Outdoor Voices blurring the line between gym attire and streetwear, and fellow newcomer ADAY sets the bar high for apparel that can perform, but also, not look like gym attire. In fact, a quick scroll through their webshop shows 11 pieces that don’t scream activewear, but could collectively be mistaken for a minimalist, contemporary fashion brand. Short …
As both a fishing guide and ski instructor in Vail, CO, Will Watters knew that the mountains offered more than just one specific sport or experience. Along with his girlfriend (who would later be his wife), a fellow ski instructor in the valley, Watters wanted to design clothing that encapsulated the diversity of mountain life. The resulting new brand, Western Rise, launches with their debut …
