Fashion Meets Function with ADAY’s Activewear

Elegant staples that perform from office to gym to dinner, thanks to technologically advanced fabrics

We’ve seen the rise of independent brands like Outdoor Voices blurring the line between gym attire and streetwear, and fellow newcomer ADAY sets the bar high for apparel that can perform, but also, not look like gym attire. In fact, a quick scroll through their webshop shows 11 pieces that don’t scream activewear, but could collectively be mistaken for a minimalist, contemporary fashion brand. Short …

Western Rise Outdoor Apparel

A new brand for mountain enthusiasts with distinguishing water-repellent technology to keep dry when fishing to hiking

As both a fishing guide and ski instructor in Vail, CO, Will Watters knew that the mountains offered more than just one specific sport or experience. Along with his girlfriend (who would later be his wife), a fellow ski instructor in the valley, Watters wanted to design clothing that encapsulated the diversity of mountain life. The resulting new brand, Western Rise, launches with their debut …