Nikon Love Letters to New York

A digital campaign to encourage those living in the Big Apple to share their own beautiful images and messages of appreciation

When the core of a social media campaign is an authentic request to share love—of all types—even when it’s neatly wrapped up in a brand message, it’s hard to deny the importance. This is precisely what’s drawn us to the new Nikon “Love Letters from the N Line” campaign. To launch it, Nikon, celebrating its 100th anniversary, shared their own open letters set atop iconic …

Chef Chuck George Turns MREs into Michelin Plates

Photographer Henry Hargreaves and videographer Jimmy Pham capture Army meals being plated as if they were served at top restaurants

It’s hard to deny the impact of food styling on our perception of a meal. The barebones packaging of MREs (military-issued meals, ready to eat) tends to indicate that what you’ll find within is nothing more than essential. But when NYC-based chef Chuck George began plating them as if they were dishes from Michelin-starred restaurants, viewers can’t help but reconsider first impressions. George grew up …

Link About It: This Week’s Picks

The importance of doodles, the smell of old books, the power of Prince and more in our look around the web

1. Scent Detectives Define the Smell of Old Books You know the sensation of pressing your nose into an antique book or walking through a historic library. But we’ve long struggled with the exact adjectives to describe these scents. Thankfully, two University of London researchers have developed guidelines for describing these characteristics through chemical analysis of volatile organic compounds. To translate this academic approach to …