Eat My Shorts

Russian skywalking, Jay-Z's Empire, Globars and more in our look at the web this week

To release their summer line of SoCal-inspired clothing, Brixton dropped a high energy lookbook that captures the spirit and style of skate and surf culture. By focusing on team riders in their respective elements the perfectly styled video subtly introduces new threads to a crowd not known for seeking out fashion tips.

Pantone Plus

Russian skywalking, Jay-Z's Empire, Globars and more in our look at the web this week

The color experts at Pantone just introduced 336 new hues, bringing their list to 1,677 in total. Called Pantone Plus, the additional colors “include a wider variety of values, saturation and undertones” that will give designers even greater creative freedom and distinction in their work.

Wind-Powered Car

Russian skywalking, Jay-Z's Empire, Globars and more in our look at the web this week

If you have a lot of spare time on your hands, you may as well spend it creating something completely wild, like this Chinese farmer who took it upon himself to construct a unique alternative energy vehicle. With a simple fan on the front generating energy for the batteries, the asserted 86-mile range and $1,600 materials cost makes for an ultra-promising experiment.