Advancing the Parley for the Oceans + adidas Partnership

Eric Liedtke and Cyrill Gutsch discuss the organization's commitment to and strategy for ocean conservation

Almost a year ago, adidas made a commitment to Parley for the Oceans, an organization dedicated to raising awareness about the fragile nature of the 70% of our planet that exists in saltwater form. Not only has this commitment been renewed, but adidas has expanded their efforts and declared resounding change. Yes, they’ve taken part in the development of a new supply chain to recycle …