The New Polaroid Originals Camera + Film

An acquisition by a shareholder in Impossible Project means the beloved company is back as an analog brand

Today marks the 80th anniversary of iconic analog instant photography brand Polaroid—and with it comes a some big news. Thanks to an acquisition by the largest shareholder in Impossible Project, Polaroid analog photography is back. With this new deal comes the creation of Polaroid Originals—the impossible became possible; as a brand Impossible Project will go away in favor of Polaroid Originals. Fortunately, this isn’t just …

Impossible Project 8×10 Portrait

Sit down for an instant large format photo in a naturally-lit studio

In a spirit similar to San Francisco’s masterful tintype photographer Michael Shindler and his wonderful Photobooth, the Impossible Project is giving analog portraiture new zeal through an old-school format. After realizing that not many people have the equipment on hand to shoot with 8×10 film—which they recently released after purchasing the remaining machines from Kodak—the Impossible Project team in NYC decided to set up a …

Made in Polaroid

Celebrating creativity in a digitally-powered exhibit

When scientist Edwin Land created the Polaroid camera in 1948, he hoped to simplify photography. As the Minnetonka, MN-based company continues to innovate in the 21st century, they’re keeping that value at the forefront with products like their GL10 Instant Mobile Printer. The wireless digital printer can pump out instant party pics or stand in as postcards of your latest vacation. Like the original invention, …