Fortune: Why There’s No Escaping the Blog

…In late September, just after McQuade received an early sample of the Voltaic Backpack, he asked a friend, Graham Hill—who runs a "green design" weblog called Treehugger—if he'd mention the product. Start up the swarm! Within a few hours of Voltaic's hitting Treehugger, the popular CoolHunting blog mentioned McQuade's product, which got it seen by Joel Johnson, editor of Engadget competitor Gizmodo. Each step up …

Guardian: Cream of the Crop

…The Apple iTunes Music Store could do with some tweaking pricewise, but it still looks like the future of music retail. For offbeat gifts and early adopter gizmos try Josh Rubin's Cool Hunting blog. view sitedownload pdf

Samsung Digitall: Rebels with a Cause: Fame and Fortune

…Not surprisingly, they failed to find a Rosetta Stone of cool. However, a younger generation of cool hunters, like designer Josh Rubin, are as creative as the alpha-consumers they watch from blinds in Paris, Tokyo, and the Lower East Side. Rubin blogs daily at JoshRubin.com and holds down a day job as vice president of product development at mobile messaging software maker Upoc Networks. In …