Outside Magazine: Customization

Whether you're after a one-off design for your new shoes or a pair of jeans, technological advances have made mass customization easier than ever. "Even big manufacturers like Nike are offering products that allow for personal expression," says 31-year-old New York designer Josh Rubin whose Web site, www.coolhunting.com, has become a style arbiter for fashionistas and urban hipsters. –John Bradley view sitedownload pdf

PR Week: Interview: Josh Rubin

Josh Rubin publishes the website Cool Hunting and provides consulting services that include design strategy, trend research and mobile marketing. He spoke to PRWeek.com about consumer-driven media, PR's role in it, and where large companies make mistakes in online initiatives. copied after the jump. view site Published on September 15 2005 Founding editor and publisher, Cool Hunting Josh Rubin publishes the website Cool Hunting and …

Boston Globe: Design Blogs

Josh Rubin, the fellow behind www.Coolhunting.com, actually does live in New York, which retains its design-capital status even in the blogger age. He agrees with Pikus that a central effect of the design blogosphere has been to organize more information than was ever before possible. ''Prior to creating my website, any of these references were either bookmarked in my browser or torn out of magazines …