Roots

From summer camp to the Olympics, a look at the Canadian clothing company's spirited 40-year history

What do David Bowie and a sporty varsity jacket have in common? Roots. In 1987 America’s Libraries tapped the music icon and reputed reader to pose for a literacy campaign, and Bowie was shown reading in a signature Roots jacket. But a look through the archives at their Toronto headquarters reveals it’s not just the rock legend who’s become a fan over the years; co-founders …