Newton's sneakers are as close to running barefoot as a person can get. Much has been made recently of returning to the elemental movement of walking or running. The logic suggests that our bodily structure is best served when motion is as close as possible to its primal state (i.e. running while barefoot). Newton attempts to fulfill this role for casual and professional runners, basing …
This morning I got to go running in a pair of new Adidas_1s with Mark Oleson, one of the sneaker's inventors. It was a beautiful day for a run in Central Park and a fantastic opportunity to learn a little more about the world's most intelligent running shoe. Mark, a member of the adidas Innovation Team, has been working on this technology for over 4 …
Tonight, 15 years after introducing the Original Pump, Reebok launched the Pump 2.0 running shoe. With a pump mechanism built in to the heel, the foot cradling bladder fills as you begin to run, making this the first-ever automatic custom fit shoe. The idea that you can just slip on the shoe and it tightens itself as needed is pretty exciting. When you're all done, …
