Sugoi’s Waterproof and Reflective Zap Fabric

The performance apparel brand's collection for riding and running in grisly conditions

Like so many successful companies, SUGOI was born from necessity. The brand was founded by David Hollands and Carol Prantner—Hollands was an endurance athlete trying to find better bike shorts, while Prantner worked in the fashion industry. Hollands’ search sent him to Japan to look for the highest performing, most “awesome” fabrics—the adjective translates to “sugoi” in Japanese. His search soon became well-known and merchants …

Volvo’s New Safety Initiative: Life Paint

The Swedish car-maker's latest project aims to help cyclists avoid nighttime accidents

As urban streets are increasingly shared between drivers and cyclists, road safety is more of an issue than ever before. In the UK, more than 19,000 cyclists are involved in accidents every year. Many of these collisions take place in London, where the city’s often old, narrow streets make it difficult to accommodate both four-wheeled and two-wheeled drivers. Swedish car manufacturer Volvo (which has been …

Underfuse Iron-On Reflective Strips

Make clothing highly visible at night, in just 30 seconds

Whether getting a pre-dawn run in before work or cycling home after a late night out, being on the road in the dark can be especially dangerous to anyone not traveling by car. And, while safety is of utmost importance, people often prefer to look stylish in their carefully-chosen sportswear than don a high-visibility vest. Now, Underfuse has developed a way to make any piece …