Milan Design Week 2018: Google’s Debut Installation “Softwear”

A sensory show that explores the human aspect of our tech-drenched world

Envisioned by Ivy Ross, VP of Hardware Design at Google, “Softwear” marks Google‘s debut installation at Milan Design Week. The underlying concept is the brainchild of trend forecaster Lidewij Edelkoort (also the curator of the show) who, in 1998, predicted that technology and nesting would combine for a lifestyle that seamlessly blends the two together. Think cozily working from home on a rainy day or …

David Rockwell + 2X4’s “The Diner” for Surface Magazine

A pop-up restaurant offering a comprehensive look at the iconography of American diners

Be it Edward Hopper or “Pulp Fiction,” generations of art and artists have delved into the concept of the American diner. From greasy spoons to menu font, everyone has an idea of what diners mean and can contain. Honoring this iconography, Rockwell Group and NYC-based design studio 2X4 have partnered to design a fully operational pop-up restaurant in Ventura Centrale at this year’s Milan Design …

Understanding the ’80s Aesthetic

Italian architect Ettore Sottsass and the global Memphis Design collective (of which he was a part) had tremendous impact on design across the world—starting with their Salone del Mobile Milano presentation in 1981 where every item was named after a luxury hotel. Their use of radical design then (and afterward) was aimed at breaking free from modernism and its rules. At the same time, MTV …