Baxter of California, a premium men's grooming line, are heating things up just in time for Father's Day. "Flammable" is a new series of scented candles and Baxter's first foray into the realm of home fragrance. For Baxter's president, Jean-Pierre Mastey, this was a perfectly logical step. He explains, "our sophisticated consumers perceive Baxter as a lifestyle brand that already goes beyond basic grooming". We …
Baxter “Flammable” Candles
