Samsung and their ad agency Leo Burnett have won AdWeek’s top honor—the Gravity Award—for their ingenious idea to use Samsung’s technology to solve one of Argentina’s deadliest problems: traffic accidents on two-lane roadways. The duo mounted four monitors to the backs of cargo trucks to display the opposite direction lane and any oncoming vehicles, making it easy for cars stuck behind the slow-moving trucks to …
Samsung Honored for Ingenious Use of Screens