Cool Hunting Video Presents: Roy Denim

Our latest video explores the machine driven approach of Oakland's denim master

Hidden on a back street in Oakland, California in an unassuming warehouse lies what may be the pinnacle of denim craftsmanship in the USA. Roy Denim, the second of our videos to premiere at last week’s 99% Conference, is actually just one man, Roy Slaper, whose obsession with making jeans has driven his small business into the conciseness of denim heads everywhere. In our video …

Roy Denim in the Making

See the manufacturing process at Cone Mills

Generally considered the arbiter of denim, Self Edge recently took a trip to Greensboro, North Carolina to visit the world’s oldest denim mill and document the making of Roy‘s new denim. Designed from warp to weft by Roy Slaper himself, the custom denim also marks the first unsanforized fabric produced by Cone Mills for anyone in more than 60 years. The insightful short shows the …

La Brea

Seven new spots to shop in Hollywood's up-and-coming retail district

From Japanese selvage denim to modern bohemian tunics, La Brea is quickly becoming one of the most creative shopping destinations in Los Angeles. The neighborhood redevelopment project has helped inspire several new stores to open their doors on the extra-large boulevard, revitalizing the blocks between Beverly Boulevard and 2nd Street. Now with Feal Mor, Don Ville shoes, Black Scale, General Quarters and the brand new …