Introducing adidas Originals NMD

Blending three technical runners into inspiration for a future-forward lifestyle sneaker

With their brand new Originals NMD, adidas takes a step above and beyond releasing an archival silhouette outfitted with modern technology. While the brand’s iconic design DNA is present, the NMD is an entirely new beast (and concept), drawing attributes from three previous progressive styles but bolstered by a Primeknit upper and a BOOST midsole for functionality. Yes, there’s the signature color blocks and those …

Adidas Consortium FW ’14 Primeknit Pure BOOST

Two limited edition colorways combine all of the German brand's top running tech

Adidas‘ Primeknit technology continues to impress, slowly picking away at the knit market almost entirely dominated by Nike—and the latest release for FW 2014 from their limited edition Consortium line is sure to help in the endeavor. Two new colorways of the Primeknit Pure BOOST shoes make use of nearly all of the brand’s most buzz-worthy technologies, including a fully knit upper, BOOST foam cushioning …

Gore-Tex’s Surround Technology

The industry leader's new footwear technology promises the first all-around breathability and waterproofing

Staying dry inside and out is one of the core challenges designers and materials scientists face when creating apparel and footwear for performance in the elements. Oftentimes, breathability is sacrificed for greater waterproofing or vice versa—except in the case of Gore-Tex, a breathable and waterproof membrane material which is often the mark of performance in the outdoor world. Long used in footwear to provide lateral …