adidas + Parley for the Ocean Hits the Market

UltraBOOST Uncaged Parley sneakers and just announced soccer jerseys all from ocean plastic

As with most devout sneaker consumers who also care about sustainable materials, we’ve been paying close attention to advancements in the adidas partnership with Parley for the Oceans—the environmental organization upcycling collected ocean plastic into reusable, technical yarn material. In June, adidas presented the debut product‚ the UltraBOOST Uncaged Parley sneaker, and offered it up to select individuals who donated to Parley’s Ocean Plastic Program. …

The First Futurecraft Shoe from adidas’ Speedfactory

The Made-For-Germany sneakers demonstrates the factory's sheer proficiency

Not only is adidas making a push toward decentralizing their manufacturing—a move that will make truly local products in record (robotically-powered) time—they’ve also unveiled the first-ever shoe from their flagship Speedfactory concept production facility in Ansbach, Germany. As the name implies, the Speedfactory constructs custom, high-performance footwear rapidly. A second Speedfactory will be opened in Atlanta at some point in 2017, but in the interim, …

Introducing adidas Originals NMD

Blending three technical runners into inspiration for a future-forward lifestyle sneaker

With their brand new Originals NMD, adidas takes a step above and beyond releasing an archival silhouette outfitted with modern technology. While the brand’s iconic design DNA is present, the NMD is an entirely new beast (and concept), drawing attributes from three previous progressive styles but bolstered by a Primeknit upper and a BOOST midsole for functionality. Yes, there’s the signature color blocks and those …