‘Mine77’ is Jake Burton’s Most Personal Collection Yet

Part creative outlet, part R&D, the project is by him for people like him

In the 40 years since founding Burton, Jake Burton has taken snowboarding from a hobby amongst friends to a crazed culture and Olympic-level sport. As much as the brand is his, there are plenty of people involved in the process—largely because of its astonishing growth, but more recently  because Jake’s battles with cancer and a rare nervous disorder reduced his focus on the business for …

Link About It: This Week’s Picks

Space news, gene-edited twins, tracking chickens' fitness and more from around the internet

Sherrie Silver’s Stunning Choreography for the National AIDS Trust Campaign With Erasure’s “A Little Respect,” narration from Stephen Fry and stunning choreography by Sherrie Silver (the mind behind the moves in Childish Gambino’s “This Is America” video), this James Fitzgerald-directed short was created to raise awareness for the UK’s National AIDS Trust—just ahead of World AIDS Day, 1 December. Following Silver through an empty gym as …

The Latest from Japanese Outdoor Brand, Goldwin

The Toyama brand pushes their streamlined innovation further and also opens a NYC pop-up

Founded in Oyabe City in Toyama Prefecture, Goldwin has been producing sporting goods since the late 1950s. During their second decade on the market, the brand applied new knitting technologies to their apparel, creating highly functional ski wear that was immediately recognizable thanks to the colorful, geometric patterns. Essentially, Goldwin evolved their apparel as skis (and the sport itself) also developed, and in 1987 they …