JB + Ride

It will be a few more months before hitting the first freshies of the season, but it’s not too early to start dreaming. One dream came true already– the hotness of JB Designs applied to a snowboard boot. JB teamed up with Ride Snowboards to create this custom set-up which features a laser etched design and custom graphic prints. They’ll definitely be hard to find …

O’Neill Hub

O’Neill just unveiled the Hub snowboard jacket with an integrated MP3 player and Bluetooth. You can listen to tunes or use the system to talk on your mobile phone. Woven into The Hub snowboard jacket are electrically conductive fabric tracks that connect the chip module to a fabric keyboard and built-in speakers in the helmet. The chip module contains an MP3 player and Bluetooth capabilities …

Fashionable Technology

My friend Sabine teaches a super cool class at Parson’s that’s all about Fashion and Technology. Last semesters course work had some great snowboarding concepts. Let’s see what they come up with this Spring.