Audi Embraces EV Sound Design With New e-tron GT Soundtrack

Audi’s new e-tron GT teaser presents insight on the importance of sound design for electric vehicles. The complex task (creating effects that replace traditional car noises like idling, acceleration, gear-shifting and more) has been handled independently by the carmaker—helmed by sound engineers Rudolf Halbmeir and Stephan Gsell. The new video, called “Some hear a car, we hear the future,” offers a little behind-the-scenes look (and …

Sonos Creates New Bell for the Stock Exchange

When challenged with changing the chime, the team wanted to give it some soul

This morning, for the first time in the Nasdaq bell’s 18-year history, a brand new sound will kick off trading. Created by the talented sound experience team at Sonos (made up of music producers, sound designers, scientists and audio engineers), the new chime has “some soul wrapped around it,” says Chris Jenkins, who explains the main goal was to make a provocative sound. After much …

Ceramic Gramophone Bluetooth Speaker

We frequently see industrial designers look to the past for inspiration, often digging up historic bits for a nostalgic effect. Rarely is it as refreshing or direct as Paolo Cappello Design’s new ceramic Bluetooth table speakers, fashioned after a gramophone horn. In three matte and two reflective colorways (as well as 24K gold), the speaker pairs with everything from iOS and Android to Windows and …