Link About It: This Week’s Picks

Modernizing Yiddish, designing the world's best logos, Napping with NASA and more in our look at the web

1. The World’s Best Logo While there are many brands whose logos are burned into our minds—for better or worse—none of them were easy to create: “crafting such a deceptively simple symbol is a massive undertaking, so it’s no surprise that the majority of the world’s logos are so disposable,” journalist John Brownlee shares. With that in mind, Fast Co has explored (along with various …

The Importance of Napping to NASA

When one thinks about space travel, it’s not always the seemingly everyday things that come to mind: like washing, eating or sleeping. But according to psychologist Erin Flynn-Evans, who is in charge of the sleep research program at NASA’s Ames Research Center, scheduling naps is one of the most important jobs during any mission. Of course it’s important for anybody who needs to focus to …

NASA’s Free Retro Mars Posters

NASA has taken a retro approach to promotion for its Journey to Mars program, and the results are enough to encourage you to sign up. Half recruitment posters, half travel advertising, the designs have an endearing, nostalgic vibe. Between NASA and Elon Musk, heading to Mars—once again—is at the forefront of our collective consciousness. You can download them all at mars.nasa.gov.