Tap Into Austin Signature Cocktail

PDT's Jim Meehan mixed the perfect Manhattan

Sponsored content: We recently hosted a series of parties in five U.S. cities to bring the Subpop Showcase at SXSW to those that couldn’t make the trip to Austin. To ensure the highest level of sophistication to the bar, we enlisted our friend Jim Meehan of NYC’s famed speakeasy PDT to mix something special. As a pioneer in the mixology movement and author of The …

Tap into Austin 2012: Sub Pop

Behind the scenes with the famous indie label and what to expect at their SXSW Showcase

In partnership with MasterCard, on 16 March 2012 we’ll be streaming the Sub Pop Showcase live from SXSW in Austin to parties in NYC, LA, DC, SF and Chicago. In anticipation of the showcase we shot this video at Sub Pop’s headquarters in Seattle to get to know the label a little better. Visit Tap into Austin 2012 to catch the Sub Pop Showcase livestream …

Tap Into SXSW

Exclusive content and Sub Pop's showcase live streamed to parties in five cities during SXSW, courtesy of MasterCard®

Sponsored content: We’re bringing you exclusive content from Austin and bringing a little bit of the city to you courtesy of MasterCard PayPass®. You’re familiar with the Cool Hunting motto “Always More”, so it’s no surprise that one party isn’t enough. That’s why we’re throwing five parties. At the same time. This Friday night, 16 March 2012, you can join us in NYC, LA, DC, …