Snocru

One app for tracking and mapping speed, mountain conditions and all your friends

While there are a few different apps for obsessed skiers and snowboarders to track their speed, distance and altitude or follow weather conditions, Snocru goes one step further to unite your pack so you can keep track of all that—and each other. Launched in 2010 and continuously updated with an increasing array of social sharing and tech features, Snocru came in quite handy on a …

Studio Wrap Pack

Steady your grip with this three-part footwear system by Nike. Designed with barefoot workouts like yoga and barre in mind, this innovative wrap offers the benefits of support and better traction with an easy to slip on flat for the commute home. Pick them up online or at your local Niketown store.

Cool Hunting Video Presents: Zai

Our latest video looks at the process behind some of the world's most sophisticated skis

Our friends at Bentley Motors recently invited us to Disentis, Switzerland to take a behind-the-scenes look at the factory for Zai, a premier producer of high-end skis. Manufactured on a back street in the picturesque alpine village, the skis represent the pinnacle of thoughtful design for snow riding gear. With a focus on material innovation and performance, Zai has been able to create some of …