Small Demons

Discover the "Storyverse" of real world places, music and movies from your favorite book

Taking an ambitious approach to filtering information online, Small Demons is a new site dedicated to opening up the worlds inside of books. Not just another search engine for what’s inside your favorite novel, Small Demons collects and catalogs the millions of references to real-world and fictional music, movies, people, and objects that are found in literature. Your new favorite restaurant could be on the …

A Startup Store: Beta

A story-centered approach to collaborative retail

Taking the principles learned from NYC-based start-ups, retail consultant Rachel Shechtman quietly unrolled A Startup Store last night in the shadow of the High Line. “A Startup Store has the point of view of a magazine, but it changes like a gallery and it sells things like a store,” she says. Shechtman calls the concept “transactional storytelling,” placing a narrative at the center of a …

Hollo

A modular cabinet from the budding Italian furniture-maker Homecode

The young Treviso, Italy-based company Homecode puts a twist on traditional design with its latest project, Hollo. The basic solid cabinets feature removable modular front doors that come in a wide variety of designs. Simply pop them off their hinges with a handful of screws, and use the piece of furniture as a blank canvas to change the mood of a room. The customizable patterns …