Baggu Summer Shop

The colorful eco-bag company opens in Brooklyn

Since opening Baggu‘s first-ever shop in Williamsburg last month, founder Emily Sugihara has enjoyed watching customers ponder over which of her stylishly functional eco-bags they want to take home. “They’ll be holding a bunch of them, and they’ll put one back and try another one, and look at them all together,” Sugihara says. “I think people feel more ownership of the bags because they’re making …

The Emporium of Postmodern Activities

Custom motorcycle brand Deus ex Machina takes on Venice, CA

by Mark Buche “The Emporium of Postmodern Activities” is the US foothold of Sydney-based custom motorcycle maker Deus ex Machina. The Venice extension is a move to establish a beach presence where people are able to move through the space and experience the Australian brand firsthand. True to the company’s familial vibe, the beautifully designed building is full of art-covered walls, and the community of …

Little Willy’s

Irreverence and British tailoring collide to create a new boys-wear line with big spirit

A member of the niche bespoke community in NYC, men’s store Lord Willy’s recently upgraded to larger digs from their humble storefront in New York’s NoLita neighborhood. As the shop shuffled next door to a 2,500 square foot space, proprietors Alex and Betty Wilcox decided to turn the old space into Little Willy’s, a boys’-only retailer full of ready-to-wear options for stylish young lads. While …