Cadillac Introduces BOOK, a luxury car subscription service

Drive any Cadi you want with the convenience of ownership without the hassle of ownership

By Josh Rubin and Evan Orensten For three months this past Fall we had the opportunity to participate in a pilot program exploring a new business concept and consumer experience for luxury car sharing. Today, BOOK by Cadillac goes live in the NYC metro area with a $1500 monthly service that removes the hassle from car ownership, with added benefits like being able to swap …

For Affluent Enthusiasts: Luxury Marijuana Subscription Boxes

According to Quartz, subscription services in the United States generate an “estimated $5 billion dollars annually,” and luxury marijuana is quickly becoming one of the most popular products to have shipped to your house each month. Marketed to affluent consumers as a high-end, luxury selection of goods (rather than a stereotypical stoner’s stash box), one such company is Club M, who offers subscribers everything from …

Mash & Grape’s MashBox Spirits Subscription

A themed sampling of independently produced tipples, delivered to your door

Over the last two years, we’ve grown fond of NYC spirits retailer Mash & Grape for two reasons: first, their surprising and thorough stock and, second, their ability to ship across 35 states—a rarity in the world of alcohol. After eight months of development, a new product from their team hit the market this winter: the MashBox. In the crowded world of subscription services, this …