Interview: Max Schmidt

Detroit's 1701 Bespoke aims to launch a one-on-one virtual tailor, making custom suits for men

A quality, individually tailored suit is perhaps one of the few things to have escaped the tsunami of online shopping. Although, according to Max Schmidt and Tom Daguanno, the Detroit-based duo behind 1701 Bespoke, men will soon be able to experience genuine “one-on-one virtual tailoring,” allowing them to simply click and buy a suit—tailored perfectly to their shape—online. CH met up with Schmidt to discuss …