The latest collaboration between the Swiss watchmaker and an artist was done with pop star Mika. Primary colors and a simple yet vibrant tribal pattern add a fresh facade to this classic timepiece, which will keep you on schedule even when you’re having way too much fun.
On a quiet afternoon at the Whitney Museum of American Art, we had the opportunity to meet with Swatch Creative Director, Carlo Giordanetti. While exploring the Robert Indiana exhibition, Giordanetti shared his process of collaborating with contemporary artists, and finding inspiration in the art world today. With Giordanetti at the helm, this visually extroverted Swiss watch company spurs creativity by finding a balance between a …
