100,000 Watches in Basel’s Swiss Watch Treasure House Concept

With the cancellation of both this and next year’s Baselworld watch and jewelry fair, the Swiss city from which it takes its name must reevaluate its relationship to the luxury industry. Proposed on the PlanBasel platform, the Swiss Watch Treasure House concept offers an exciting opportunity for Basel to continue to be a “hotspot of the watch community.” The proposal includes an in-house safe with over …

Word of Mouth: Zermatt, Switzerland

Within sight of the iconic Matterhorn, hikes, huts, hotels and more

No matter where you look, there it is. It punctuates the cul-de-sac of Bahnhofstrasse, lurks around the corner of every serpentine trail, peeks above centuries-old, rock-roofed barns. It silhouettes iridescent paragliders. And it’s the reason photographers get up before dawn to catch its mirror reflection in glacier lakes. The iconic Matterhorn mountain. With the legendary peak as a backdrop, we spend a week with hiking …

Swiss Running Brand On’s Sustainable Mountain Hut

A temporary, self-contained escape found on the "roof of Europe"

Public art installations in unexpected places are nothing new: 104-year-old Cuban painter Carmen Herrera’s large-scale, monochromatic sculptures just popped up in a downtown NYC park, Sterling Ruby’s fluorescent orange monolith “Spectre” sat within Mount San Jacinto State Park until recently. But Swiss running brand On’s sustainable mountain hut, situated in the Piz Lunghin (also known as “The Roof of Europe”), isn’t an art installation—though it …