In just a few short years, the small t-shirt brand Impure has become immensely popular among Italians and collectors alike. The graphic concepts revolve around living and imaginary icons, but the treatment of them speaks to the belief that no cultural phenomenon is pure anymore—an idea clearly underlined by the slogan, “pure clothes for impure people”. Impure (also to be intended as “I’m pure”) finds …
Impure T-Shirts
