Impure T-Shirts

Italian t-shirt label Impure's graphics poke fun at the concept of an icon

In just a few short years, the small t-shirt brand Impure has become immensely popular among Italians and collectors alike. The graphic concepts revolve around living and imaginary icons, but the treatment of them speaks to the belief that no cultural phenomenon is pure anymore—an idea clearly underlined by the slogan, “pure clothes for impure people”. Impure (also to be intended as “I’m pure”) finds …

Generation Love Organic Tees

Two friends design fashion-forward shirts with a conscience

Generation Love, a collaboration between two friends determined to create a range of fashion-forward tees while doing “the right thing,” joins the new wave of design with a conscience. The resulting collection of eco-friendly clothing also taps the current casually glam look for an effortlessly hip aesthetic. Designers Roni Hirshberg and Audrey Bressa-Valcourt share in the design process, each adding their distinctive personalities while creating …

Geometry Lessons T-Shirts

An Australian artist turns conventional shapes into an unconventional tee-shirt line

by Anna Carnick For artist Lincoln Mayne shapes don’t get any better than geometric ones, a theory he recently put to the test with his debut t-shirt collection Geometry Lessons. His designs center around three ubiquitous shapes—the circle, the square and the diamond—but his treatment of them looks more urban-tribal than grade school. Mayne’s unconventional approach comes thanks to the Australian’s fine art background, which …