British Airways’ Interactive Billboard

Delicious craft beer pairings, i-D's fashion future, interactive billboards and more in our weekly look at the web

With their new “Look Up” campaign, British Airways has unveiled a new custom-built billboard in London’s Piccadilly Circus. The display features a video presentation of a young boy, who points to the sky when a British Airways plane flies above in real life. The sign then prompts anyone who is looking with the flight’s number and origin. While not the first interactive ad of its …

3D-Printed Records

Delicious craft beer pairings, i-D's fashion future, interactive billboards and more in our weekly look at the web

3D-printing has hit almost every corner of the creative industry, and now it’s hitting music. In 2012, American researcher Amanda Ghassaei used the technology to create the first 3D-printed record, which despite its resolve, was a little rough around the edges. Working hard to make the concept a viable reality, Bloc Party’s Kele Okereke teamed up with songwriter Bobbie Gordon to create a limited edition …

Flippin’ Wolves

Delicious craft beer pairings, i-D's fashion future, interactive billboards and more in our weekly look at the web

Chances With Wolves, the group of three childhood friends and DJs who hit up the airwaves weekly on East Village Radio, is now sharing their eclectic taste of rare and forgotten music through Flipboard, which allows you to read social media content in a magazine format. Flip through artistic GIFs, vinyl album artwork, weird YouTube music videos, recommended books and more to add a visual …