Pow

The Jacques Cousteau iPhone app, an electric camper, musical tree rings and more in our look at the web this week

The work of augmented reality trailblazers Reed + Rader, “Pow” is a series of animated gifs that brilliantly combines avant fashion and low-tech digital art. The Brooklyn-based duo created the gifs, inspired by 8 bit video games, for the debut menswear collection of Central Saint Martins Graduate Student Chi He.

Fuuvi Bee

The Jacques Cousteau iPhone app, an electric camper, musical tree rings and more in our look at the web this week

While there are other tiny cameras out there that mimic the 8mm feel, this is by far the cutest. The Fuuvi Bee is a tiny plastic camera that captures digital footage that looks very much like the classic home movie.

DropbyDrop

The Jacques Cousteau iPhone app, an electric camper, musical tree rings and more in our look at the web this week

The United Nations is hosting a design competition in Europe, tasking people to design ads supporting water conservation efforts. As part of “The Future We Want” initiative for the Rio+20 conference, the DropbyDrop campaign aims to inspire individuals to motivate one another to save the planet’s “most precious resource.” Entries may be submitted through 29 February 2012.