Hardy Fishing

How the leader in fishing tackle innovation and technology has stayed that way since 1872

Inspired by founder William Hardy’s initial foray into gunsmithing in 1872, the Hardy family has designed intricate reels and rods for over a century, creating mechanisms as eye-fetching as they are functional. Their pivotal innovation came in 1880, when Hardy (based in Alnick, England) turned to the exotic yet industrious material of bamboo as a material for their line of rods, becoming the first manufacturer …

Guerilla Advertising 2

A new book celebrating brand-appropriate ingenuity in today's marketing-saturated world

Today’s successful advertising campaign has evolved well beyond the simple television product spot or the full page fashion spread—formulas we’re sometimes so familiar with they almost disappear. Pointed out in Guerrilla Advertising, Gavin Lucas’ first book on the subject published in 2006, current marketing tools span all mediums and are so artfully crafted for their target audience, it’s difficult to sort out what is advertising …

Link About It: This Week’s Picks

Tech tattoos, Maluca's new video, clean DIY websites and more in this week's link roundup

1. Watch The Throne Check out this hilariously unbridled review of the recent hit album “Watch The Throne,” alternately making comparisons to lesbians or skipping over lily pads. Going through track by track, the crit is entertaining, insightful and maybe even a little educational. 2. Electronic Skin Tattoos The recent development of epidermal electronics, or skingrafted gadgets, puts us one step closer to the human …