To highlight The North Face’s new Futurelight material, produced by a “nanospinning technology” that allows for air-permeability, the brand debuted a super-light camper co-designed with BMW Designworks. More than futuristic looking, the waterproof, light and breathable Futurelight fabric stretches across a geodesic-dome frame on a function, mobile platform. It’s just the start for Futurelight, which is bound to shake things up in many industries—including apparel and …
Released as a collaboration between Smith Optics, The North Face and dually sponsored rider Austin Smith, the I/O MAG snow goggles are a tough and incredibly professional form of eye protection for the slopes. With dual locking attachments, fog-free technology and Smith’s widest frame of view, they really perform. Thanks to the all-black lens and yellow strap, they look the part too.
As a part of The North Face’s #SheMovesMountains campaign, senior designer Ruth Beatty answered questions at Salt Lake City’s Ladies Literary Club—a historic women’s club. The campaign is the brand’s first global initiative focused on women—and, the conversation with Beatty dives deep into gender, creativity, empathy, and fear. Rather than a weakness, Beatty says, “Vulnerability is exciting.” Watch the full video on YouTube.
