GRINDR’s Pride Week Art Party: SLUMBR

The social media service partnered with Visionaire for five one-off immersive installations

What, one may ask, does “black tie pajama” entail? That was a question on many guests’ minds as they prepared for an uncommon Pride party in NYC this weekend. SLUMBR, set at The Standard, High Line (within their now-iconic The Top of the Standard lounge, the rooftop terrace and across rooms on the 17th floor), saw social media service GRINDR once again partner with NYC-based …

Win a Trip to Frieze in NYC

We partner with Paddle8, The Standard and SmartFlyer to get you there

Since 2012 the London-based contemporary art fair, Frieze, has presented its New York outpost each spring. This year we’ve partnered with online collecting destination Paddle8 to present an artful getaway package. Luxury travel agency SmartFlyer is handling flights, Frieze New York is offering a private guided tour, The Standard East Village will put you up for three nights and feed you a meal at the …

The Standard 2014 Calendar

The hip hotel chain transforms 12 of the most bizarre guest comments into a collection of photographs featuring hotdogs and Jesus

The Standard Hotels, which reach from Downtown LA and Hollywood across the country to Miami and New York, are known for turning things upside down—made apparent in the company’s signature upside down logo. The hip boutique chain has made its mark as a relevant culture and lifestyle brand (Beyoncé’s music video for her song “Rocket” was filmed at The Standard, High Line) and leaves no …