Outpost Upends the Trade Show Format

Swapping fluorescent lights and convention center fatigue for the great outdoors

Twice a year the outdoor industry descends on Salt Lake City for Outdoor Retailer, a massive four-day event at the Salt Palace Convention Center featuring next season’s products. From athletes and buyers to media, the cavernous hall is packed with the kind of people who cringe at the thought of a sunny day spent indoors. While many brands and attendees make the most of it, …

Notes: Baselworld and Trade Show Life

The 100th installment of the watch fair and the weeks we spend as other people

I call it my week of suits. In actuality, it’s my other life. Four years in a row now I’ve woken up in an apartment in Basel, Switzerland, dressed myself quite professionally, hopped on a tram and worked a nine to six or seven job—for one week each year. There are about 30 or 40 back-to-back meetings in that span. Time is dedicated to innovations …

Mido Eyewear Show 2016

The Milan event where industry experts and design enthusiasts see what's next

While you might not have heard of it, Italy’s Mido Eyewear Show is the leading event for eyewear professionals. It’s an exhibition during which major international brands present their new styles and innovations for prescription specs and sunglasses—and, while it might sound like it’s purely for industry members, it’s fascinating for anybody interested in fashion and design. The show saw some 1200 exhibitors last year—two-thirds …