Zipcar’s Low-Car Diet

With gas prices at a record high and public transit a cost-effective and greener option, now's a good time to ditch your car. Zipcar is trying to ease the transition with the "Low-Car Diet." Beginning 21 July 2008, they're challenging North Americans to go car-free for a full 30 days. They will replace participants' car keys with a complimentary transit pass, a free one-year Zipcar …