Diane von Furstenberg Hospital Gowns

The textbook of iPads, DVF hospital gowns, getting lost on purpose and more in our look back at the week on the web

Applying elements from her iconic wrap dresses, Diane von Furstenberg reinvented hospital gowns for the Cleveland Clinic with a bold, graphic print derived from the clinic’s logo, ties at the sides, and a lighter weight fabric to address concerns that patients were too warm.

Plumen Light Bulb

The textbook of iPads, DVF hospital gowns, getting lost on purpose and more in our look back at the week on the web

The Plumen Light Bulb (years in the making) has an impressive form challenging the unattractive energy saving light bulbs most of us have in our homes.

Uniqlo Lucky Counter

The textbook of iPads, DVF hospital gowns, getting lost on purpose and more in our look back at the week on the web

LSN Global points us to yet another clever internet campaign by Japanese retailer Uniqlo, which encourages Twitter users to tweet about Uniqlo items, lowering prices based on the number of tweets an item gets.