NASA Graphics Standards Manual, Reissued

The 1975 rebranding presentation gets resurrrected in hardcover form, exclusively on Kickstarter

The tale of NASA’s two logos recently resurfaced, bringing to light a battle won, or lost—depending on who you speak to. During the Nixon administration, US government agencies were pushed to undertake visual makeovers through the “Federal Design Improvement program.” This eventually led to NASA’s rebranding, with a minimalist red logo (nicknamed the Worm) created by designers Richard Danne and Bruce Black­burn. If the sleek …

A Typeface of Slimy, Squirming Letters

A new digital typeface by Ari Weinkle is a creepy, squirming collection of alien-like letters—even its name “Feelers” makes your skin crawl. Weinkle created the font after becoming intrigued with the light and texture features in his 3D-modeling software, first drawing up the typeface in 2D, and later rendering them in 3D and adding motion. The result is lifelike wiggling letters that, from afar, look …

Why Memes Use the Same Font

No matter how diverse their images or messages may be, internet memes are bound by one common thread: their font. That bold, white lettering is actually a typeface called Impact, and was released in 1965 by designer Geoff Lee. After becoming a “core font for the web” and securing a spot in Microsoft Paint, it reached international meme-dom when an explosive “I can haz cheezburger?” …