This Font Might Improve Your Memory

A new typeface—the result of a collaboration between RMIT University’s design school and its behavioral business lab—may increase the amount of information we retain from reading. Called Sans Forgetica, it was conceptualized for students cramming for big exams. With lots of backward slants and gaps, the type makes use of a design principle called “desirable difficulty” which slows the reader down, resulting in more retention …

A Typeface for Rainbow Flag Creator Gilbert Baker

After the recent passing of artist and LGBTQ activist Gilbert Baker—who also created the all-important rainbow flag in 1978—NYC Pride and NewFest teamed up with Ogilvy & Mather and Fontself to create a typeface to honor the very special man. The typeface, called “Gilbert,” follows the flag’s design—with each character using one of its bright colors, albeit semi-transparent. The Ogilvy team says, “People can now …

A Journey Through Broadway’s Diverse Typography

Together with typography expert Kenya Sarskaya, online publication Hopes&Fears embarked on a journey down Broadway to discover the street’s diverse collection of signage and lettering. Starting at W 181st street and traveling down to Brooklyn’s Bowling Green neighborhood, they encountered both influential typefaces and one-off designs, choosing 26 to examine further. From Murray’s Sturgeon Shop’s nostalgic red-and-yellow neon sign to Morningside Garage’s Neuzeit-Grotesk-inspired styling, see …