To communicate their “farm fresh” approach Sony recently recycled cast-off advertising banners into a collection of jeans. Called the “Recycle Project Jeans,” the concept used ads which were displayed on the side of their building, in turn hanging and selling the upcycled product on that same wall. Sony, recognizing that (much like wine or sushi) some things are just better at their point of origin, …
Sony Recycle Project Jeans
