Fitbit’s Ionic Smartwatch

The newest Android-compatible smartwatch could be the best yet

by Michael Frank Fitbit has had a simple formula for success: target women. Think about the average Fitbit wearer and it’s not only a woman, it’s a younger, gym-going woman. To make progress Fitbit needs men to care about its wearables, too, which is one good reason they’re now debuting their first smartwatch, the Ionic. The greatest market strategy isn’t necessarily competing with the Apple …

Link About It: This Week’s Picks

Giant ancient sloths, Netflix weed, ditching Columbus Day and more in our look at the web

1. A Menagerie of 13,000-Year-Old Life In the low oxygen waters of a deep pit inside a cave known as Hoyo Negro (“Black Hole”), scientists have not only found the 13,000-year-old remains of a female body but also the skeletons of saber-toothed cats, elephant-like animals called gomphotheres, giant sloths, and other wild creatures. The human, referred to as Naia, “is the oldest, most complete human …

Icon4x4 Introduces The Duesey Watch

Designer Jonathan Ward's Dusenberg-inspired piece, limited to an edition of 50

With time told through two discs—one for hours and another for minutes—visible behind two windows, the Duesey immediately declares it’s not like the majority of other wristwatches. This automatic, Swiss-made piece is designed by Jonathan Ward, the man behind Icon4x4 and his inspiration, naturally, is an automobile first and foremost. The Dusenberg triggered much of the visual language Ward would employ but there’s nuance worth …