Tudor Watches’ Unexpected First Female Brand Ambassador

Traditionally, brand ambassador news excites two types of individuals: a brand and then the fans of the ambassador. With Tudor’s recently announced partnership with Lady Gaga, there’s far more to find compelling. Gaga is the brand’s first-ever female ambassador. She carries along a massive fanbase, many of whom may be exposed to the brand for the first time. And her last decade of eccentricity seems …

Interview: “Watch Tailor” Alexandre Meerson

The designer discusses the history behind the brand and their new Mutiny Chronograph

For all the round-faced watches out there, rarely does one cross a bold, new design that employs the shape. Alexandre Meerson, the designer and self-described “watch tailor” behind Meerson Watches has achieved this with all four of his automatic, Swiss-made collections. The latest, the Mutiny Chronograph references the first watch he ever worked on—back in 1984 under his father’s eponymous brand Emmerich Meerson. He wore …

Brathwait’s Inexpensive Automatic Watches

Founder Henrik Torp on keeping made-to-order Swiss timepieces accessible

With their two-style Swiss Automatic timepiece line, watchmaker Brathwait has succeeded where few can. As the collection title implies, these watches are both Swiss-made and automatic. Remarkably, however, they’re also under $600. Quality components haven’t been sacrificed; there’s a top-grade Sellita Swiss Calibre SW 260 movement, domed sapphire crystal, genuine Italian leather strap, and luminous markers. It’s a 38mm stainless steel case (in either rose …