Nike FuelBand

The latest player in fitness tracking might just change the game

Data analysis is no longer just a practice for economists or statistics-hungry infographic designers. Thanks to technology at large, anyone can easily track every aspect of their existence to create a personalized numerical evaluation—a quantified self. Psychology has shown that in general, people are motivated by having data—it’s just how you collect, view and use that information that makes all the difference. Nike, a significant …

Cool Hunting Video Presents: Omni Heat Electric

A look at the innovation and process behind Columbia Sportswear's newest electrically heated outerwear

Presented by Columbia Sportswear

Given the opportunity to create a video with Columbia Sportswear we were excited to get a behind-the-scenes look at the innovation at the core of the brand’s philosophy. We took a trip out to Portland, Oregon and spent some time in the innovation lab at the west coast headquarters, watching how their new Omni-Heat Electric line is tested. We spoke with resident innovation guru Woody …