Burton Private Stock

A first look at a new initiative by Burton, Private Stock is an extremely limited collection of products available exclusively at a select group of 100 specialty retailers worldwide. For the launch of Private Stock, Burton collaborated with one of Cool Hunting's favorites, Ron English. Known for his politically charged illustrations and subverted billboards, English's works are used on the Burton Hero (pictured right) and …

Idiom 2009

Here's an early look at what's to come from one of our favorite snow wear brands Idiom. As we've come to expect from Burton's high end label, it seems as though designers Jeff Staple and Hiroshi Fujiwara have kept the 2009 line simple, attractive and technical, just the way we like it. Following suit with Burton's plans to become more environmentally responsible, going green seems …

Burton 2009

In between watching 1080s galore at the U.S. Open a couple weeks backs, I had the chance to demo some of Burton's gear due out for the 2009 season. Most noteworthy is their Infinite Channel System (ICS) and Extra Sensory Technology (EST)—an integrated board and binding system. Reducing the binding mount to two screws, thus eliminating the plate from under your boot. Debuted for this …